Give Up! Change for our Community


Through Give Up shoppers may “round up” their purchases to the nearest dollar and contribute their change to the local organization featured that month. We will offer Give Up at both co-op locations, and we will continue our Raising the Ante program in our store on Grandin Road.

Your change can have a huge impact on the growth of local organizations. So, join with the Co-op and Give Up!

Interested in Becoming a GIVE UP! Recipient?

Interested organizations can submit an application to be included on the rotating monthly schedule of recipients. Roanoke Natural Foods Co-op may preempt the schedule for special circumstances such as disaster relief. Recipient organizations are selected based upon how well their mission and goals align with Roanoke Natural Foods  Co-op’s Ends.


Give Up! Recipients

November 2014:  Habitat for Humanity of the Roanoke Valley

The mission of Habitat for Humanity in the Roanoke Valley, Inc. (HFHRV) is to improve the lives of God’s families in need by providing affordable quality homes in partnership with homeowners and volunteers for the enhancement of our community. HFHRV is a non-profit housing provider offering new construction and home rehabilitation for low-income families. Work is financed through no-interest homeowner mortgage payments, private donations, grants, sponsorships and proceeds from the Habitat ReStore. Habitat seeks to create safe, affordable housing for those in need and to make shelter a matter of conscience in the community. Since its inception in 1986, Habitat for Humanity in the Roanoke Valley has built 192 houses for qualified families. Five homes are currently under construction.

Money raised through Give UP!  will be used to cover costs incurred to ensure compliance with Earth Craft and Energy Star requirements. 


October 2014:  Roanoke Valley SPCA

–Total Raised: $1,827.59  will go toward adoption scholarships and spay and neutering services.


September 2014:  Radio Free Roanoke

–Total Raised: $961.85  to  purchase equipment for Radio Free Roanoke, broadcasting from the Grandin Village.


August 2014:  Roanoke Valley Greenway Commission

–Total Raised: $1,160.71  to support the “Bridge the Gap” fund and connect the Roanoke River Greenway into Salem.


July 2014:  Appalachian Trail Conservancy

The Appalachian Trail Conservancy protects one of Virginia’s most iconic recreation resources. The Virginia Regional Office works the section of the Appalachian Trail stretching from the TN/VA state line up to Rockfish Gap, VA (the southern end of the Shenandoah Valley). 2-3 million visitors from all over the world walk a portion of the AT each year, and Virginia is home to the most miles of the Trail.

–Total Raised: $997.08  .toward Trail Management, Support, and Conservation for trail in our area, SW and Central Virginia.


June 2014:  Historic Roanoke City Market

–Total Raised: $1,385.67  to  double the Snap/EBT benefits at the Historic Roanoke City Market, operated by Downtown Roanoke, Inc.


May 2014:  Reading Seeds

–Total Raised: $2,209.06  to send a books and fruit home with at-risk youth attending public school in Roanoke City.


April 2014:  Lick Run Farm and Community Market

–Total Raised: $2,535.14  to install a well at Lick Run Farm.


March 2014:  Heritage Point Urban Farm

–Total Raised: $2,411.30  to install deer fencing around the slope at the Co-op’s urban farm, Heritage Point.

February 2014:  Apple Ridge Farm

–Total Raised: $2,364.27  to to send at-risk youth to the Apple Ridge Farm camp. $550 pays for one young person camp experience.



January 2014: Food For Thought

–Total Raised: $2,059.17  to support Food For Thought’s curriculum and garden at James Madison Middle School.

December 2013: LEAP (Local Environmental Agriculture Project)

–Total Raised: $1830.03 to support the community markets and the SNAP-EBT Doubling Program !

From Maureen McNamara Best with LEAP

Thanks Co-op Shoppers!

Roanoke Valley’s LEAP for Local Food would like to thank all the Co-op customers who participated in the Give Up! Campaign in December. Each of you helped raise $1,830.03 for LEAP which will go to support the community markets in Grandin Village and West End (open year-round) and the double-value SNAP-EBT program.

LEAP is also planning new projects: a mobile farmers market (read: a bus stocked full of yummy veggies that can travel the city) and a “fruit and vegetable prescription program” (in conjunction with Healthy Roanoke Valley).  For more information about how your donation is supporting local farmers, food producers and community members  and to stay connected with LEAP, visit and follow us on Facebook.

So we say thank you to everyone involved, ‘cause we’re all in this together.


November 2013: Roanoke Community Garden Association

–Total Raised: $2263.79 to help RCGA sustain and expand their neighborhood-transforming garden programs!


October 2013: Happy Healthy Cooks

–Total Raised: $2782.58 (Including a 10% match by the Co-op) to help Happy Healthy Cooks expand into more schools, and spread the joy of whole foods!

Learn More